HybridLandRoverLRX

The concept's integrated Electric Rear Axle Drive (ERAD) would
allow LRX to use electric drive alone at lower speeds while
retaining full and even improved 4x4 ability in tough conditions.
The Integrated Starter-Generator (ISG) function would stop the
engine automatically when the vehicle halts in traffic, so the
engine does not idle needlessly, and restart it quickly and
smoothly as required. LRX also incorporates Land Rover's
acclaimed Terrain Response system, which optimises vehicle
drivability and comfort, as well as maximising traction. On LRX,
this includes a new and efficiency-focused 'Eco' mode. LRX's
novel design approaches would further improve efficiencies by
reducing vehicle weight. These include exposed seat structures,
roof and instrument panel as well as replacing the glass for the
side windows and roof with SABIC Innovative Plastics
polycarbonate, which is around 40% lighter. The polycarbonate
also blocks virtually all UV light while special nano-technology
within the material reduces infra-red transmission, helping to
keep the interior cool.

LRX hybrid concept - a bold evolution of Land Rover design that indicates the brand’s progressive shift into new areas of the market, while remaining true
to its core values. As the company prepares to celebrate its 60th anniversary during 2008, the three-door LRX, with its more compact size, lighter weight
and sustainability-focused technologies, clearly addresses the needs of a changing world and offers the potential of 120 g/km CO2 emissions.
“The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and
desirability of our vehicles,” says Phil Popham, Land Rover’s managing director. “LRX is in every respect a Land Rover, but it’s a very different Land
Rover....“LRX has unmistakable Land Rover design and the breadth of capability that you’d expect from our vehicles. But it carries those essentials into a
segment where the brand has never been before, and with a proposed level of efficiency that would make it one of the cleanest vehicles in its class. It is
Land Rover’s way of affirming the brand’s responsible approach to future product development. At this stage, LRX is purely a concept, designed to help
us develop our thinking as well as gauge customer reaction – but this feels like a hugely exciting direction to take.” [huliq.com]